export price, import price

Price Factors

There are many important factors in terms of the quality, benefit, beauty and innovation of the products and services that make the purchase of goods or services. If you are trading internationally. All these conditions are the same for exporters and importers.

But the price is the most important determinant of all these factors. for example, if there are two products of the same quality, the price difference between them determines the sale. Think of two products that have the same technology or have the same taste, which will affect the consumer decision. Consumers with low incomes often prefer to buy the cheapest product, ignoring all other factors.

Considering that the customer and product expectations are met at the basic level in the foreign market as well as in the domestic market, the most important deciding factor will be the price. 

Even if the customer does not want a product that is not desirable and does not meet the basic criteria, it will not be bought, but even if it carries all the standards it has determined, it will not be preferred for a product which is expensive in terms of price.

At this point, it is very important to determine the right price and provide price flexibility. As opposed to domestic markets, it can be very difficult to quickly identify competitors, competitor products and price policies in the international market, as they may be competitors in different competition conditions in different countries. 

Controllable price factors

It can be changed to a certain extent by the exporter and is the price factors that can be influenced.

a) Product Cost
b) Sales and Distribution Costs
c) Marketing Support Costs
d) Product Quality and Image
e) Product Communication

Uncontrollable price factors

The prices of competitors in the market, the conditions of competition, the structure of the market, the amount of supply and demand, the change of each as an independent factor, the intervention of a large number of actors takes place over time in parallel with economic, political and social developments.

a) Price Level in Target Market
b) Supply and Demand in the Market
c) Competition
d) Market Conditions



price is the most important factor for domestic markets and also international markets. Export, import price also decisive for world trade
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