International marketing is the realization of commercial activities of companies carrying out marketing activities in order to sell their goods in dif

International marketing concept

International marketing is the realization of commercial activities of companies carrying out marketing activities in order to sell their goods in different countries, including business activities in different countries, companies and public institutions. International marketing refers to all processes of planning and implementation carried out by companies in more than one country in order to develop, price, promote and distribute information and ideas that are of a commercial or service quality.

Export Decision

There are several sub-reasons for a firm's willingness to take part in overseas markets. These; to increase sales and profitability, to take share from suitable overseas markets for product groups, to decrease the dependency on domestic market in parallel with the increase in domestic crisis or internal competition, to keep the market fluctuations in balance and to find new markets to sell excess production capacity. 

The exporting company will have positive effects on the domestic markets, that is to say, the consequences of the increase of the export companies are reflected in the national economy and the markets.

increasing competitiveness, creating employment, helping to decrease foreign trade deficit, increasing production capability and product range.

At this point, it is very important to predict the difficulties of international competition and the problems that may occur in trade in different countries and to determine the commercial relations to be established and the methods to be followed in sales accordingly and to analyze the risks in a healthy way.

Export Process

There are questions that a company operating in the domestic market must answer to determine the existing opportunities and investments that need to be made before deciding to undertake export activities. The company's domestic performance, target markets and prospective customers, how to determine the products, marketing and sales activities of the products to be carried out, price levels for foreign markets, commercial conditions should be investigated. In short, a comprehensive feasibility analysis is required both periodically and at the beginning

Today, the success of the companies in sales and marketing depends on the fact that the rapidly changing markets, trends and expectations of customers can be analyzed in the same speed and in the right way, and that they can provide the right product with the right price and the right channels. Classic marketing mix; The four main elements of the place, price, promotion and product are replaced by four main values; customer value, customer costs, customer compliance and communication with the customer.

International Marketing and National Marketing

Differences between international marketing and national marketing; not related to basic marketing techniques; social, economic, demographic, technological and especially political and legal factors in terms of having very different components.

These differences, which are perceived as theoretical topics, should be carried out in detail in a practical way before entering a national market and may affect the success of the market in the first instance. For example, it is possible to foresee the ongoing political relations of the buyer country with the seller country, to read the economic developments in the country of the target market, to know what the demographic conditions in the target market direct people to purchase.

The companies aiming to enter the international market and the companies aiming at the domestic market are common, sales. The different market that they want to sell is sometimes partly different and sometimes completely different, and in every case different commercial laws will take place under different competition conditions.

In international markets, customs regulations, laws, banking systems, demographic, political, cultural differences, such as the basic elements are different from the control of the firm and a large number of variables will need to make continuous analysis and positioning. In this sense, international marketing requires a higher performance and adaptability than firms will exhibit in the domestic market.

Considerations for Developing Export Business Plan

  • Top Management's Approval must be obtained.
  • A Complete Market Research Should Be Done.
  • Market Research Should Be Analyzed .
  • Export and Import Flow should be determined. 
  • The most appropriate export price must be determined.
  • The capacity of the company should be clearly shown.
  • The issues that will affect the decision of the buyer should be addressed.
  • Marketing strategies should be created.
  • Credibility must be checked if buyers are to sell against the goods.
  • Selection of Distribution Method, ie the possibility and cost of shipment should be investigated.



International marketing is the realization of commercial activities of companies carrying out marketing activities in order to sell their goods in dif
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